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From the ICE Mega Arches to Viksit Bharat World

The arches tell a story.

30+ years of scale. Thousands of brands. Millions of buyers. One powerful legacy.

From the iconic ICE '94 arch to the mega-scale exhibition environments that followed, ICE Mega Expo created a platform where brands and consumers came together at extraordinary scale across India.

Now, that legacy moves into a new chapter: ICE 2.0 — from 2026.

IGEN World (India → World, World → India) is a digital + physical business ecosystem connecting brands, MSMEs, startups, exporters, importers, leaders, investors and institutions.

Viksit Bharat World (People • Policy • Partnerships) brings three platforms: VBA — Viksit Bharat Awards to recognise, celebrate and showcase; VBC — Viksit Bharat Conferences to discuss, connect and create knowledge; and VBE — Viksit Bharat Exim Meets to connect, collaborate and create global business opportunities.

The arches are more than architecture — they are visual milestones of the ICE journey. ICE 1.0 created the exhibition platform. IGEN World expands the digital discovery. Viksit Bharat World expands the physical ecosystem. Together: mega-scale execution, digital discovery, business connections, knowledge, policy and partnerships.

The arches built the trust. Now the ecosystem builds the next opportunity.

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Proven Loyalty

The Exhibition Brands Choose Again and Again

Three decades of repeat investment from India's biggest names is the clearest proof of ICE Mega Expo's exhibition value.

LIC Housing Finance Ltd pavilion at ICE Mega Expo

₹24 Lakhs ($28,916) invested by LIC Housing Finance Ltd for the Brand Promotions and Sales Growth of LIC Housing Finance Ltd at ICE Exhibitions

80 sq ft stall
₹24 Lakhs ($28,916) LIC Housing Finance Ltd Brand Investment at ICE Mega Expo

LIC Housing Finance Ltd Brand Stall at ICE Exhibitions

LIC Housing Finance Ltd. anchored its promise of lifelong security at the ICE Mega Expo, welcoming families to explore their home dreams. A strategic investment of ₹24 lakhs helped the brand foster deep consumer trust and marketplace transparency. At the ICE Mega Expo, LIC Housing Finance Ltd. created a warm and welcoming presence that echoed its promise of stability, trust, and lifelong security. The bright yellow pavilion, adorned with smiling families and vibrant colors, instantly drew visitors seeking guidance on home dreams and financial clarity. Inside, the neatly organized workspace and friendly representatives reflected the brand’s commitment to transparency and support. LIC Housing Finance stood out as a pillar of reliability—reminding every visitor that building a home is not Iust a financial decision, but a step toward a happier, more secure future.

AVIVA Life Insurance pavilion at ICE Mega Expo

₹24 Lakhs ($28,916) invested by AVIVA Life Insurance for the Brand Promotions and Sales Growth of AVIVA Life Insurance at ICE Exhibitions

80 sq ft stall
₹24 Lakhs ($28,916) AVIVA Life Insurance Brand Investment at ICE Mega Expo

AVIVA Life Insurance Brand Stall at ICE Exhibitions

AVIVA Life Insurance brought a warm, reassuring presence to the ICE Mega Expo, offering families a calm space to plan long-term security. A strategic investment of ₹24 lakhs empowered the brand to simplify financial protection and foster deep customer trust. AVIVA Life Insurance drew visitors with its warm, optimistic presence, offering a calm space to think about future security amid the bustle of the event. The bright yellow visuals and approachable team encouraged families and individuals to pause, ask questions, and understand how simple planning can create long-term stability. Every interaction reflected AVIVA’s core belief: protection should feel clear, supportive, and genuinely connected to real life. The brand’s presence reminded guests that safeguarding tomorrow begins with confident choices made today.

Prestige pavilion at ICE Mega Expo

₹48 Lakhs ($57,831) invested by Prestige for the Brand Promotions and Sales Growth of Prestige at ICE Exhibitions

160 sq ft stall
₹48 Lakhs ($57,831) Prestige Brand Investment at ICE Mega Expo

Prestige Brand Stall at ICE Exhibitions

Prestige turned the ICE Mega Expo into a dynamic showcase of culinary innovation, capturing the attention of eager homemakers. Backed by a strategic investment of ₹48 lakhs, the brand successfully accelerated customer conversion and strengthened its marketplace leadership. The Prestige booth at ICE Mega Expo is bustling with enthusiastic shoppers exploring a wide range of cookware and kitchen appliances under strong promotional displays. The brand’s promise, “No one worries for a cheaper kitchen!”, reinforces exceptional value supported by attractive expo-exclusive offers. Customers eagerly examine premium pressure cookers, non-stick sets, and electric appliances while interacting with sales representatives for the best deals. The crowded counters and active product handling reflect rapid conversion and strong purchase intent fueled by competitive pricing. With consistent footfall and high sales velocity, Prestige stands out as a leading driver of huge sales for branded household products at the expo.

WorldSpace pavilion at ICE Mega Expo

₹36 Lakhs ($43,373) invested by WorldSpace for the Brand Promotions and Sales Growth of WorldSpace at ICE Exhibitions

120 sq ft stall
₹36 Lakhs ($43,373) WorldSpace Brand Investment at ICE Mega Expo

WorldSpace Brand Stall at ICE Exhibitions

WorldSpace commanded a strong corporate presence at the ICE Mega Expo, turning the bustling event into a high-impact hub for strategic deal-making. Backed by an investment of ₹36 lakhs, the brand successfully engaged key partners and accelerated sales momentum. The WorldSpace booth at ICE Mega Expo showcases a strong corporate presence, drawing attendees into meaningful business conversations and technology-driven product discussions. Representatives engage confidently with visitors, highlighting exclusive offers and cutting-edge branded solutions that support powerful sales traction. The handshake at the center of the scene reflects successful deal-making momentum driven by event-only discounts and compelling value propositions. Modern display panels and branded graphics reinforce product credibility, elevating buyer confidence and interest. With visible enthusiasm and active negotiations, the WorldSpace booth stands as a key contributor to huge sales for branded products at the expo.

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